Logo design is the heart of your online business; it is the digital representation of your company whether your business exists bodily or not. When you are doing business online, people cannot see you physically like how they could if these were interacting with an offline company. Hence, people do assess you by your addresses. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed up in shabby or everyday clothes when they are dealing with your customers? By making your personnel wear professionally, you are telling your customers which you do care about quality. This kind of works simply because first impressions matter.
Similarly, the same case is by using your logo. If your logo is put together shabbily and appears like a 5 minute “quick fix”, you are literally yelling to your visitors you happen to be not professional and you do not care for quality.
Around the opposite, if you have a totally professional looking logo design, you are giving any visitors the perception that you have given meticulous attention to every detail and you simply care about professionalism. You are organised, focused and you really mean business.
On the other palm, recognize an attack have anything related to your company well designed. From custom business cards to letterheads to promotional brochures, every little bit matters. This is because as you increase your business, these items become the face of your business. Again, think of the “salesperson dressed up shabbily” anology, and you will probably get my point.
Hence, people often underestimate the meaning of logo design. Although there are many example of business losing its value because their logo looks “not promising’, and that could be mean you losing your potential clients. Build a logo like building a house. It can be strong and least for years. Or it could be just pile of wood and rocks.